New policy on advt on way: Sidhu


AmritsarPosted at: Jun 11, 2017, 12:56 AM; last updated: Jun 11, 2017, 12:56 AM (IST)

An indiscriminate advertisement on the Heritage Street has earned the ire of residents. File photo

Tribune News Service

Amritsar, June 10

Tourism Minister Navjot Singh Sidhu today clarified that his department holds no responsibility over the controversy that has erupted due to obnoxious liquor advertisements being run on giant screens set up at the Heritage Street leading to Golden Temple. He said the Chief Minister took cognisance of it and whatever department was involved in this lapse, would be taken to task.
“The advertisement and hoardings displayed at the Heritage Street do not fall under my ministry; instead it is the Urban Development Authority’s prerogative. Therefore, I cannot intervene in the matter. The Chief Minister has already ordered a probe into the matter and he will be the decision-maker on the issue. As far as the advertising policy of the state is concerned, we are drafting a new advertisement policy and have already submitted the proposal to the CM.”
He also made it clear that the previous government’s failure to generate funds through a transparent advertising policy for the state has cost the exchequer heavy amount of losses. “Revenue generation through advertisements in the state should have been far more in figures instead of the current dismal amount. We are working on a policy that will increase the revenue generation.”
In the context of accountability and responsible governance, Sidhu said a government should inspire people. “People should feel motivated by government’s working. When they know that their money is being spent in the right way and with accountability, they would feel encouraged to participate more in governance.”

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